1.首先恭喜你设计出这双备受好评的球鞋。谈谈你在设计过程中对于李宁品牌的感觉吧！美国设计师为中国品牌设计NBA球鞋签名鞋这本身就是一件让大家很感兴趣的事情。Congrats, first of all, for designing the well reputable sneaker. Could you share what you feel about Li-Ning brand? It generates interest just knowing a US designer designing for China brand.
EM :: Thanks for your feedback + we’re glad you’re feeling the “BD DOOM” shoe. Working for LI-NING is truly amazing. We’re trying new product innovations, taking risks, and having a ton of fun along the way. Great people, great energy, and I think everyone sees that in our newest generation of product design.
EM：首先感谢大家给予我的评价，为李宁设计球鞋本身就是一件很令人兴奋的事情，我们大胆地尝试了产品的设计革新，并且将大量有趣的元素融入到实际设计当中。相信大家将在新产品当中看到我们设计团队的实力所在。
2.BD1的设计似乎并不是完全的美式风格，你是不是也在设计过程中采用了一些中国元素？BD1 feels not purely USA style, Did you consider to add some Chinese flavors?
EM :: Absolutely. Although its Baron’s 1st signature shoe from LI-NING, it’s still built to be a Chinese hoop shoe for Chinese consumers. Many of the shoe’s detailing directly ties in with Chinese styling and sport needs.
EM：这是当然，尽管BD是第一名拥有李宁签名鞋的球员，（第一名实际应为奥尼尔，侠客系列）但是还是要将BD1设计成为一款符合中国用户的球鞋，在很多细节上我们都要将中国风格以及运动中的需要体现在鞋子上。
3.既然说到中国元素，相比在设计球鞋的过程中，你或多或少也接触到了不少中国的设计师，你觉得中国设计师是否也具有了设计优秀球鞋的水平？We talked China flavors, when you design, you more or less get in touch with some Chinese designers, do you think Chinese designers also qualify to design excellent sneakers?
EM :: Definitely. The Chinese designers here @ LI-NING have world-class design talent. They’re definitely a whole new breed of designers that the world hasn’t seen yet, and working along side of them is really inspiring.
EM：很显然，李宁拥有世界顶级的设计团队，他们的设计风格是自成一派并且与众不同的，与他们一起工作使我深受鼓舞。
4.中国品牌，又是一双要在国外主打的球鞋，你具体是如何平衡这种审美观上差异的？How could you balance it between China brand ( ET’s understanding: China market ) and game shoe for playing oversea (ET’s understanding: NBA,BD)? Specifically?
EM :: The “BD DOOM” balances styles between the China market and BD himself quite well. It’s very rugged upper, durable outsole, leather-based basketball product for the China market, but it’s style derives a lot from BD himself, such as the larger tongue, reflective dot pattern, special materials, retro lace and heel webbing, and the “BD Beardman” logo on the tongue.
EM：BD1的风格问题是权衡在中国市场以及BD本身喜好之间的问题，厚实的鞋面，耐磨的外底，以及质感极强的真皮面料，都是按中国消费者的需求所定，当然也同样借鉴了BD本人的意见，例如大鞋舌，3M反光点，复古鞋带，以及 “胡子男”的鞋舌处LOGO。
5.说回到球鞋，作为一双专为戴维斯打造的球鞋，他在你的设计过程中是不是也参与并乐在其中？As a signature shoe designed for BD, did he get involved? and does he like it?
EM :: Yes, BD is very happy with his new shoe. We worked very closely with him at all stages of the shoe design process - we showed him rough sketches, refined 2D drawings, early 3D samples, logo refinement, and worked with him on the final colors & materials. It took a lot of travel for both BD and his team + our product design team, but it was a very fun process that yielded a great product.
EM：BD对于自己的新鞋也同样十分喜爱，在设计的每一个环节我们都保持了很密切的沟通，从草图到2D原稿，再到3D设计样本，以及LOGO的图案改良，直到最终配色以及选料。这样我们要在BD球队与我们的设计室之间往返数次，但是我们乐此不疲，也只有这样才会有完美的产品诞生。
6.除了对性能的要求，我们知道戴维斯也喜欢球鞋在场外同样与众不同，你是怎么做到这一点的？We know BD wants to stand out both on court and off court, how could you achieve that thru the design?
EM :: We basically tied many of the color and materials stories to his hometown Los Angeles, sinluding colors that were inspired from UCLA, Crossroads High School, LA Clippers, LA Dodgers, and so on. Also, giving it a big retro tongue and cool retro laces helps to keep it fresh off-court.
EM：我们在配色以及原料上借鉴了许多BD洛城家乡的风格，其中包括了大学UCLA，高中Crossroads High School校队的颜色，以及LA道奇的球衣颜色等等。当然还有复古的大鞋舌和怀旧风的扁宽鞋带，让BD在场外也同样风头不减。
7.我们发现在BD1的鞋身上有很多反光点，这在以往的篮球鞋上并不常见，这样的设计是出于何种考虑？We found there are many reflective dots, that is unusual basketball design, why did you design this? Any consideration?
EM :: The reflective dots are an important detail to the overall shoe. They light up + shine when a photographic flash goes off, which happens all the time in NBA games, so it’ll make the entire shoe look very special. These same reflective dots are used in Los Angeles Street signs and on top of the Staple Center at night as well, so they are special details for BD’s return to his hometown, Los Angeles.
EM：对于全鞋而言，3M反光点的加入是全鞋中不可或缺的亮点，我们知道在NBA的赛场上，当照相机的闪光灯对着球员狂闪的时候，这双鞋子将闪亮无比，也是的这鞋子天生就与众不同。而这些反光点的灵感则来源于洛城街道闪亮的灯光以及夜幕下的斯泰普斯球馆，这些细节也同样是在欢迎BD回家。
8.相信戴维斯已经见到这双球鞋了，他对自己的第一双签名鞋满意么？We believe BD must have seen this sneaker, does he satisfy with his first Signature Shoe?
EM :: Yes, BD is very happy with his shoe. He’s currently training for the upcoming season in it and has told us he loves both the design and comfort both on and off court.
EM：是的，BD非常喜欢他的新鞋，在平日训练以及季前赛他都有穿着，他亲自告诉我们这双鞋无论在场上还是场外都是他的最爱。
9.虽然BD1十分优秀，但我们还是要问你这个问题，你觉得这双球鞋上最具有进步空间的是哪一部分？We think BD1 is very awesome design, yet we still need to ask you this question, which part in this shoe get chance to be polished better?
EM :: There’s always room for improvement. We need to make sure we keep making products that bring the athlete closer to their game and allow them to perform at the highest level. That’s our challenge for the next BD shoe and beyond.
EM：当然凡事无绝对，我们希望球鞋能够在球员脚下更加适应比赛时的状态，我们将在BD的下一双球鞋上继续挑战。
10.最后向我们透露一下BD2的设计吧，这双球鞋的设计应该已经接近尾声了。
In the end, come on to leak us some info about BD2, we know the design should get close to be finished.
EM :: Well, the next BD shoe is going to be quite an evolution from the “BD DOOM”. I’m currently still designing it, so I can’t tell you too much, but it’ll be a fresh new perspective for NBA athletes and obviously for Baron himself.
EM：是的，BD的下一双鞋子将和BD1一样令人耳目一新，我现在就在进行设计，当然我不能够讲太多，我能保证的是这双鞋成为NBA以及BD本人的一大新亮点。
11.有没有想过在BD1上尝试一些新的技术？最后选择传统的B+C是BD本人的要求，还是投石问路？Did you ever think to apply some new technology? “bounse+cushion” is Baron’s request or your preference?
The whole goal for the “BD DOOM (BD1)” was to get a great signature shoe prepared for Baron that would be perfect for his type of game. We did brainstorm on many new technologies and will incorporate them in his line + signature models to come. Keep an eye out for them !!!! “Bounse” + “Cushion” are Li-Ning foam compound technologies that worked perfect for BD’s pointguard play, and so we integrated them into this design quite easily.
我们的目的是为了让BD在场上能够发挥出百分百完美的表现，设计出一双与之相配的完美签名战靴与之相配。我们曾经也闪念过将李宁的新技术全都安放在这双鞋子上，但是我们冷静下来想一想，出于BD身为得分后卫的考虑，B+C是李宁一个较为成功的减震系统，很适合现有的BD打球特点，很快我们就统一意见，达成一致。
14.市售版内靴会不会根据亚洲人脚型而调整？Whether will you adjust the last when selling in asia?
We based this shoe on our global basketball performance last, but it’s the same last all Chinese hoops products are built on as well. Obviously, it’s going to be @ retailers mainly in domestic China, but also will be sold in the USA as well (at our upcoming American-based showroom + store in downtown Portland, Oregon, USA), therefore it needed to be a universal fit.
我们将设计初衷是基于向全球发售而考虑的，显然要将中国的篮球爱好者考虑在内，还有考虑到美国本土的售卖，（在波特兰、俄勒冈市区店内都有陈设），当然要考虑周全。
15.会不会有特殊版本？比如中国配色等等？Will you have special edition? Like China colorway?
Most definitely. We will launch it originally in 3 Baron-based LA Clipps colorways, and then follow up with a China and UCLA (BD’s college basketball team), and some others that are LA based and very very limited and collectable.
很显然，我们即将推出三款BD1的别注，洛城快船的配色，跟着是中国版配色和UCLA大学（BD母校）配色，和一些基于洛城本身的限定配色。
17.二代是否已经在筹备中？Whether you are preparing BD2?
Watch out. It’s gonna be a very fresh program. We got deeped inside Baron’s head, fine tuned his exact footwear needs, and went somewhere really cool with our designs. Keep an eye out for them, it’ll be dope for sure.
等着瞧吧，这将会是一个很新潮的尝试，我们对于BD个人的要求有了透彻的了解，并且我们的设计将会是酷劲十足，以上要求我们是可以保证的。
18.会不会推出大童或者女版？Will you launch Grade School version or woman version?
We already did a colorway of BD’s high school, called “Crossroads HS” in Santa Monica, CA. We will definitely be preparing these in smaller sizes for the new and upcoming Li-Ning consumers all over the world, and women’s would definitely be a great business opportunity as well.
我们准备了BD的高中配色，我们命名为“Crossroads HS”配色。我们准备了小尺码来应对以上问题，并且女性消费者也是其中的最佳销售对象。
19.会不会有一系列相关的附属产品面世，比如服装、配件？Will you have apparel and accessories coming together with the shoes?
Yes. We are currently developing a dynamic apparel line that will be a great crossover between on-court needs, as well as off-court BD lifestyle needs / LA style + fashion.
是的，我们如今正在筹备一些相关附属的运动服装，这将是很好的在球场上的BD1产品之间相呼应，并填补了BD场外的时尚LA潮流风格。
20.能不能帮我们简单介绍一下设计师的背景？以及他曾经的作品有哪些？Designer’s background, and his previous projects. ( E, I remember you sent to me before about your background, I will send it to them, so technically you don't need to answer this question unless you have some projects you did not mention in previous intro)
I went to Syracuse University in New York for industrial design training (same timeline as Carmelo Anthony). Worked for Converse Inc in Boston learning about + designing men’s and women’s skate, running, new sport, and casual lifestyle products. Then I moved to Nike Inc to work out of their Innovation Kitchen group. Learned a lot there + worked on new basketball innovations. Designed basketball products for about 3 years around athletes such as Dwyane Wade, Jameer Nelson, Chris Bosh, Kirk Hinrich, Elton Brand, and a few others. Moved to Li-Ning’s newly formed “GIC” (Global Innovation Center) in downtown Portland, Oregon, USA because of the creative opportunity and their team approach to making world-class products for both high level athletes and mass market. We want to impact the footwear game like no other brand has yet, by developing platform level product innovations, amazing design language, and world-class marketing. Be on the look out !!!!
我来自纽约的雪城大学，主修工业设计（与卡梅隆-安东尼同届），曾在波士顿为Converse工作，设计了板鞋、跑鞋、综训、时尚等产品。随后转战Nike旗下，并加入了著名的Nike“创意厨房”团队，有了一定的篮球鞋设计经验，在其间的三年里，曾为德怀恩-韦德、贾米尔-尼尔森、克里斯-波什、科克-西米奇、埃尔顿-布兰德等一线球星设计球靴。如今加盟了位于美国波特兰的李宁“GIC”（全球创意中心），加盟后使我得到了机会，去面对更广阔的市场，为世界顶尖球员设计理想的球靴。我们将通过更高层次的产品创意设计，极富吸引力的宣传声势，以及世界范围的市场运作，来做到其他运动品牌所不能及的影响力。请大家请拭目以待吧。
看到最后，不知道上面的这些问题是否也问到了大家的心坎里，关于BD DOOM的故事可能远不止这些，有我的，当然还会有你的，快快行动起来，把你和BD DOOM的故事讲给大家听吧~
发表于 2009-11-12 12:24
| 
发表于 2009-11-12 12:44
| 
发表于 2009-11-12 12:49
| 
发表于 2009-11-12 12:50
| 
哼哼哼，独行特立，本我真性，黄老邪是也！